[Editor’s Note: we received the following press release today from Findmypast and want to pass this big news on to our readers.]
- The two leading British companies are creating a new DNA experience focused on uncovering British & Irish roots
- New service will be launched in Fall 2018
- Living DNA tests now available at Findmypast
Together, the two British companies are creating a new DNA experience that is designed to help customers explore their British and Irish roots. This new experience will combine cutting-edge science with traditional family history research methods, allowing families to discover more about their past and present.
Living DNA’s tests provide a unique breakdown of ethnic identities associated with 21 regions across Britain and Ireland by analyzing unique combinations of linked DNA. This proprietary method delivers a level of detail that is currently unmatched by any other test available on the market.
By combining technology from the leading British DNA company with deep expertise and Findmypast’s vast collection of more 9 billion historical records and newspaper articles, family historian’s will be able to make new discoveries about their British & Irish genetic history.
Living DNA testing kits are now available to purchase at findmypast.com/ancestry-dna-testing/ and new, co-branded kits will be launched when the integrated Findmypast and Living DNA service is introduced later in the year.
“Our partnership with Findmypast continues Living DNA’s mission to make DNA testing simple. We are passionate at not only providing cutting edge ways of looking at your DNA but to do so with strict privacy measures by never selling your data. This partnership allows the most precise DNA test on the market to work together with Findmypast’s family history records in a way not done before” says Living DNA Co-Founder, David Nicholson.
Tamsin Todd, CEO of Findmypast, said: “As the world leader for British and Irish records, we work hard every day to help our customers feel the thrill of making discoveries about their families. I’m delighted that we are partnering with a British company, Living DNA, who are pioneers in DNA technology, and look forward to combining our expertise in DNA technology and historical records to help people around the world connect with their British and Irish roots.”
PLEASE NOTE: The post content above contains affiliate links. This means I make a percentage of sales via these links. This does not INCREASE the price you pay as a consumer. It simply supplements my income so I can continue providing as much free genealogy content as possible through my “abundance model.”
Disclaimer: All prices and offers are subject to change. Some items may be sold out and have limited inventory. Also check to see if you have automated purchase settings enabled, such as Amazon Buy with 1-Click: it is your responsibility to make sure you are getting the correct price for an item before you check out and finalize the transaction.
Disclosure statement: I have material connections with various vendors and organizations. To review the material connections I have in the genealogy industry, please see Disclosure Statement.
©2018, copyright Thomas MacEntee. All rights reserved.