Holiday 2018 – DNA Test Price List and DNA Market Analysis

Current DNA Test Price List and DNA Market Analysis - 23andMe, AncestryDNA, Family Tree DNA, Living DNA and MyHeritage DNA - as of Friday, December 14th
Share

What are the Lowest Prices for DNA Test Kits? What’s Next in the DNA Market? Find out at DNA Bargains!

As we come down to the end of the Holiday 2018 season for online shopping, with less than two weeks before Christmas, I am still seeing lots of price competition as well as offers such as extra discounts, bundles, and free shipping offers to entice consumers of DNA test kits. Scroll down for in-depth DNA market analysis.

Latest DNA Test Kit Prices

UPDATED 9:00 am CST, Friday, December 14th, 2018

  • 23andMe: Take 30% off + FREE gift wrapping during the 23andMe Holiday Sale at 23andMe. 23andMe for Ancestry, regularly $99 USD, now just $69 USD. 23andMe DNA for Health + Ancestry, regularly $199 USD, now just $139 USD. Sale valid through Tuesday, December 25th.
  • Amazon: FREE SHIPPING for Amazon Prime Members on DNA test kits including 23andMe, AncestryDNA, Family Tree DNA, Living DNA and MyHeritage DNA.

   

  

  • AncestryDNA:  AncestryDNA just $59 USD during AncestryDNA Holiday Sale. BONUS! Buy 3 get 1 FREE! Sale valid through Monday, December 24th.

Save an extra 5% on orders UNDER $100 USD and an extra 10% on orders OVER $100 USD at Family Tree DNA with these special promo codes from DNA Bargains!

BONUS! Purchase 3 AncestryDNA test kits and get the 4th one FREE! This brings the price down to just $44.45 USD for each test kit! Discount automatically applied at checkout. Sale valid through Monday, December 24th. – LINK

  • AncestryDNA Australia: Christmas Sale at AncestryDNA Australiajust $89 AUD! Purchase 2 or more AncestryDNA kits and get FREE SHIPPING! Sale valid through Monday, December 24th
  • AncestryDNA Canada: AncestryDNA Canada – just $89 CDN during AncestryDNA Christmas Sale! Purchase 2 or more AncestryDNA kits and get FREE SHIPPING! Sale valid through Monday, December 24th.
  • AncestryDNA UK: Save 20% during AncestryDNA Christmas Sale! Purchase 2 or more AncestryDNA kits and get FREE SHIPPING! Sale valid through Monday, December 24th.
  • Family Tree DNAFamily Finder only $49 USD during Family Tree DNA Holiday Sale! Huge discounts on Y-DNA, mtDNA and bundles too! Sale valid through Monday, December 31st.

Save an extra 5% on orders UNDER $100 USD and an extra 10% on orders OVER $100 USD at Family Tree DNA with these special promo codes from DNA Bargains!

FREE SHIPPING! This weekend only – through Sunday, December 16th – get FREE US SHIPPING (a $6.95 USD value) on all orders! And reduced shipping for international orders and customers outside the US! No promo code needed; savings reflected at checkout – LINK

BONUS SAVINGS! Save $15 USD on Family Tree DNA mtDNA Full Sequence test – regularly $199 USD, holiday sale price $139 USD . . . use promo code HOLIDAY15 and save an extra $15 USD! Your final price is just $124 USD – that a 38% savings! Click HERE to shop.  Sale valid through Sunday, December 17th!

  • Findmypast DNA: Findmypast DNA priced at $79 USD,
    $89 CAD, £69, €79 and $119 AUD during Findmypast DNA Christmas Sale! Sale valid through Monday, December 17th.
  • Living DNA: Save up to 30% during Living DNA Christmas Sale! Regularly $99 USD, now just $79 USD. Purchase 2 or more kits for $69 USD each! Sale valid through Monday, December 24th.
  • MyHeritage: MyHeritage DNA just $49 USD during MyHeritage DNA Early Holiday Sale. Plus FREE SHIPPING when you purchase 2 or more kits! Sale valid through Sunday, December 16th.

Existing AncestryDNA customers qualify for FREE SHIPPING when you purchase 3 or more AncestryDNA test kits!

BONUS SAVINGS! Get FREE SHIPPING on MyHeritage DNA when you use promo code DRPHIL at checkout now through Tuesday, December 25th,  2018! – LINK

  • Vitagene: Save up to 40% on Health Reports during Vitagene Holiday Sale.  Use your DNA test data from 23andMe, AncestryDNA and MyHeritage DNA! Click HERE to read my recent review! Health Report for diet, fitness & supplementation. Regularly $49 USD, now just $29 USD.

Current DNA Test Market Prediction

The information below is based on DNA market research compiled by DNA test market expert and genealogy author/educator Thomas MacEntee of Abundant Genealogy.

23andMe

The 23andMe Holiday Sale is here! Save 30% and get FREE GIFT WRAPPING on the 23andMe Ancestry or 23andMe Ancestry + Health DNA test kits!

“The current pricing of 30% off plus free gift wrapping at 23andMe to hold for the rest of the Holiday season. Rather than a 50% off flash sale on Amazon which I predicted on November 29th, 2018, 23andMe has opted to send the 50% offer via email to loyal customers and those who have signed up for their email marketing. The sale link cannot be posted publicly (frustrating 23andMe affiliates) and the sale reduction is tracked to the email.

However, I still think that 23andMe could pull a surprise one-day sale on Amazon for its Ancestry Service + Health kit since Amazon Prime Members get free shipping (2-days or less) and the 23andMe test kit will arrive in time for Christmas.”

AncestryDNA 

As I predicted, AncestryDNA has not lowered its holiday price of $59 USD for AncestryDNA not do I expected them too? As I've said in the past, AncestryDNA is the world's most popular personal DNA test kit and with Ancestry's marketing muscle, they don't need to drop down to the Black Friday/Cyber Monday pricing of $49 USD. What I do notice is an incentive to purchase 3 AncestryDNA test kits in order to get a 4th AncestryDNA kit for free! This lowers the price to just $44.25 USD each, exclusive of shipping and sales taxes. And there is still incentive pricing for adding the new AncestryDNA Traits feature when purchasing an AncestryDNA test kit.

“As I predicted, AncestryDNA has not lowered its holiday price of $59 USD for AncestryDNA not do I expected them too? As I’ve said in the past, AncestryDNA is the world’s most popular personal DNA test kit and with Ancestry’s marketing muscle, they don’t need to drop down to the Black Friday/Cyber Monday pricing of $49 USD.

What I do notice is an incentive to purchase 3 AncestryDNA test kits in order to get a 4th AncestryDNA kit for free (US customers only)! This lowers the price to just $44.25 USD each, exclusive of shipping and sales taxes. And there is still incentive pricing for adding the new AncestryDNA Traits feature when purchasing an AncestryDNA test kit.

Finally, AncestryDNA is offering a free shipping incentive to its customers in Australia, Canada and the UK: purchase 2 or more AncestryDNA kits and receive free shipping.”

Family Tree DNA

During the Family Tree DNA Holiday Sale, save up to 40% on DNA tests and discover your ancestry! Get the best prices at DNA Bargains!

“As I predicted, the price for Family Finder, the standard autosomal DNA test kit at Family Tree DNA hasn’t gone lower than $49 USD during the holiday season. This prediction was somewhat easy since the Family Tree DNA Holiday Sale runs through Monday, December 31st while other DNA vendors have holiday sales ending on or around December 24th.

Family Tree DNA is hosting an ongoing Celebrate the Season campaign targeting loyal customers and people signed up for email marketing, offer a different deal each week. Via the use of promo codes, last week’s offer was 5% off all orders under $100 USD and 10% off all orders over $100 USD. This week’s promo code offers an additional $15 USD off the already discounted Family Tree DNA mtDNA Full Sequence test.

And this weekend – Friday, December 14th through Sunday, December 16th – as part of Free Shipping Day, Family Tree DNA is offering free US shipping (a $6.95 USD value) as well as a reduction on international shipping and shipping reductions for non-US customers. “

Findmypast DNA

"The new player in the personal DNA testing for genealogy and family history field, the Findmypast DNA test kit is, in essence, the Living DNA 3-in-1 test kit (see below). As predicted, while during Black Friday and Cyber Monday, Findmypast DNA was priced lower than Living DNA, there is now price equity between the two vendors. Currently the price for Findmypast DNA is $79 USD, $89 CAD, £69, €79 and $119 AUD. While there are no additional discount promo codes or shipping incentives, notice that the Findmypast DNA sale ends on Monday, December 17th. This leaves them some room for a special sale or incentive before December 25th."

“The new player in the personal DNA testing for genealogy and family history field, the Findmypast DNA test kit is, in essence, the Living DNA 3-in-1 test kit (see below). As predicted, while during Black Friday and Cyber Monday, Findmypast DNA was priced lower than Living DNA, there is now price equity between the two vendors. Currently the price for Findmypast DNA is $79 USD$89 CAD£69€79 and $119 AUD.

While there are no additional discount promo codes or shipping incentives, notice that the Findmypast DNA sale ends on Monday, December 17th. This leaves them some room for a special sale or incentive before December 25th.”

Living DNA

"Living DNA, unfortunately, is one of the least noticed DNA test kits in the US market, despite being a 3-in-1 test (autosomal, Y-DNA and mt-DNA) and offering excellent ethnicity estimates for those with British and Irish heritage. The current Living DNA Christmas sale has a price of $79 USD with a price of $69 USD when purchasing 2 or more Living DNA test kits. As predicted, this pricing scheme has not changed since late November and I don't see this changing before December 24th. Being a UK-based business, Living DNA will likely have a bang up Boxing Day / New Year's Sale staring December 26th."

Living DNA, unfortunately, is one of the least noticed DNA test kits in the US market, despite being a 3-in-1 test (autosomal, Y-DNA and mt-DNA) and offering excellent ethnicity estimates for those with British and Irish heritage. The current Living DNA Christmas sale has a price of $79 USD with a price of $69 USD when purchasing 2 or more Living DNA test kits. As predicted, this pricing scheme has not changed since late November and I don’t see this changing before December 24th. Being a UK-based business, Living DNA will likely have a bang up Boxing Day / New Year’s Sale staring December 26th.”

MyHeritage DNA

“Currently MyHeritage DNA is priced at $49 USD during the MyHeritage Holiday Sale which runs through Sunday, December 15th. There is a free shipping incentive when purchasing two or more MyHeritage DNA test kits PLUS a special bonus code (DRPHIL) to get free shipping on a single MyHeritage DNA test kit. You guessed it – Dr. Phil recently took a MyHeritage DNA test and revealed his results on his show!

I expect MyHeritage DNA to stick with its $49 USD pricing for its last sale before Christmas.  And look for a special shipping reduction with 2-day or expedited shipping offered at the price of standard shipping. And the Amazon price of MyHeritage won’t go above $59 USD since Amazon Prime Members receive 2-day or less free shipping.”

International Pricing on DNA Test Kits for Holiday Season

“Almost all of the DNA test kit vendors are aggressively marketing to non-US customers, especially English speaking countries including Australia, Canada, New Zealand and the UK. Prices have held steady since Cyber Week but some vendors including AncestryDNA are offering free shipping incentives.

For the Commonwealth countries that celebrate Boxing Day (December 26th), expect to see a one-day flash sale with offers NOT available to US consumers!”

Amazon and Amazon PrimeFREE SHIPPING for Amazon Prime Members on AncestryDNA! Click here to access this special deal - you get the same $79 USD sale price PLUS FREE 2-Day SHIPPING!

“Many consumers shop on Amazon since their Amazon Prime Membership offers free shipping. During Cyber Week, the price for most DNA test kits averaged $10 USD higher than buying direct from the vendor. Consumers are willing to pay more since products purchased through an Amazon Prime Membership can be delivered for free within 2-days, 1-day or even on the same day in some locations.

An surprisingly, the lowest priced DNA test kit right now is on Amazon for the National Geopgraphic Geno 2.0 DNA test now sold by Helix – priced at just $39.98 USD with free shipping for Amazon  Prime Members (see below).

Between now and December 24th, expect to see special flash sales on Amazon by some or all of the Big 5 DNA vendors. Since many Amazon shoppers are already Amazon Prime Members, the holiday shopping procrastinators will actually benefit from their delaying tactics!”

Other DNA Test Kit Vendors

Helix: Save 50% on National Geographic DNA Test Kit: Geno 2.0 Next Generation via Amazon!

“I don’t actively track other DNA test kit vendors targeting the personal and genealogy markets, but a quick look at offerings on Amazon show discounts of over 60% on Helix (and its National Geographic Geno 2.o test) priced at just $39.98 USD!

***

PLEASE NOTE: The post content above contains affiliate links. This means I make a percentage of sales via these links. This does not INCREASE the price you pay as a consumer. It simply supplements my income so I can continue providing as much free genealogy content as possible through my “abundance model.”

Disclaimer: All prices and offers are subject to change. Some items may be sold out and have limited inventory. Also check to see if you have automated purchase settings enabled, such as Amazon Buy with 1-Click: it is your responsibility to make sure you are getting the correct price for an item before you check out and finalize the transaction.

Amazon Associates Statement:  We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.

Disclosure statement: I have material connections with various vendors and organizations. To review the material connections I have in the genealogy industry, please see Disclosure Statement.

Content and Images: All content including images have been used by permission from each vendor.

©2018, copyright Thomas MacEntee. All rights reserved.

Print Friendly, PDF & Email