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What are the November 2019 Lowest Prices for DNA Test Kits? What’s Next in the DNA Market? Find out at DNA Bargains!

As we start the Holiday 2019 season for online shopping, there is amazing price competition especially in the health + ancestry segment of the DNA testing market.

Current offers among the Big 5 DNA vendors (23andMe, AncestryDNA, FamilyTreeDNA, Living DNA and MyHeritage DNA) include 50% off health + ancestry DNA test kit at 23andMe for just $99 (regular price $199!)

In addition, you can find reductions on just ancestry DNA test kits plus special coupons at Amazon.  Scroll down for current in-depth DNA market analysis.

Latest DNA Test Kit Prices

UPDATED 12:00 pm CST, Wednesday, November 6th, 2019

23andMe

AncestryDNA

  • AncestryDNA US: Save 40%* on AncestryDNA test kit! Stock up now for the holidays and get AncestryDNA for just $59 USD! VIEW DETAILS

*NOTE: Sale valid through Wednesday, November 27th. Shipping and sales tax NOT INCLUDED.  AncestryHealth® not available in NY, NJ and RI.

**NOTE: Sale valid through Thursday, November 7th. Shipping and sales tax NOT INCLUDED.

  • AncestryDNA Australia: Save $20 AUD! Regularly $129 AUD, now just $109 AUD! BONUS! Sale valid through Monday, November 25th. VIEW DETAILS
  • AncestryDNA UK: Save 25%! Now just £59 GBP! Sale valid through Sunday, November 24th. VIEW DETAILS

FamilyTreeDNA

  • Save $20 on the Family Finder DNA test kit, similar to the autosomal DNA test kit at 23andMe and AncestryDNA, regularly $79, is now just $59! VIEW DETAILS
  • Y-37 Test *: Tests 37 markers. Explore your paternal lineage and follow the ancient migration path of your male ancestors. Regularly $169, now just $99! Save $70! VIEW DETAILS
  • Y-111 Test *: Tests 111 markers. Explore your paternal lineage and follow the ancient migration path of your male ancestors. Regularly $359, now just $199! Save $160! VIEW DETAILS
  • Big Y-700 Test *: Big Y-700, intended for expert users, is our most advanced Y-DNA test. It analyzes ~100k SNPs and up to 700 short tandem repeats (STRs). Regularly $649, now just $399! Save $250! VIEW DETAILS
  • mt Full Sequence: Examines all regions of mitochondrial DNA, identifies basic haplogroup and migration paths and you get more refined results for genealogical purposes. Regularly $199, now just $139! Save $60! VIEW DETAILS
  • Family Finder + Y-37 Test Bundle*: Male-specific bundle includes Family Finder plus our Y-chromosome test that analyzes 37 markers.  Regularly $248, now just $149! Save $99! VIEW DETAILS
  • Family Finder + mtFull Sequence: Family Finder plus a Full Mitochondrial Sequence – For both males and females, our mtDNA test traces your maternal line. Regularly $278, now just $189! Save $89! VIEW DETAILS
  • Family Finder + Y-111 + mtFull Sequence Test Bundle*: This Comprehensive Genome (male-specific) test includes Family Finder, our 111 marker Y-DNA test plus a Full Mitochondrial Sequence, the most comprehensive and highest resolution mtDNA test available. Results identify the ethnic and geographic origins of your paternal and maternal lines.  Regularly $637, now just $379! Save $258! VIEW DETAILS

* Denotes male specific tests

And if you’ve already tested with FamilyTreeDNA and would like to upgrade your test, click HERE to see the various discounts on upgrades.

Living DNA

  • Living DNA Ancestry Kit is the most advanced in the industry, working to determine not only the countries where your ancestry is from, but where possible, sub-regions within those countries. Regularly $99, now just $79! VIEW DETAILS

MyHeritage DNA

  • MyHeritage DNA: MyHeritage DNA One Week Sale! Get the MyHeritage DNA Ancestry-Only test kit for just $59! This is the same autosomal DNA test kit as AncestryDNA and other major DNA vendors!  BONUS! Purchase 2 or more MyHeritage DNA test kits and standard shipping is FREE! Sale valid through November 10th. VIEW DETAILS

Amazon

  • Amazon: FREE SHIPPING for Amazon Prime Members on DNA test kits including 23andMe, AncestryDNA, Family Tree DNA, Living DNA and MyHeritage DNA – VIEW DETAILS

Current DNA Test Market Prediction

The information below is based on DNA market research compiled by DNA test market expert and genealogy author/educator Thomas MacEntee of Abundant Genealogy.

23andMe

This holiday season give the gift of 125+ personalized reports on health and more - save 50% on 23andMe Health + Ancestry DNA test kits at DNA Bargains!

“The current pricing of 50% off Health + Ancestry DNA test kit at 23andMe is valid through December 2nd . . . regularly $199 and now just $99. In addition the same sale offers the 23andMe Ancestry + Traits DNA test kit at a $20 reduction . . for just $99! In addition, the same pricing is available for both 23andMe test kits at Amazon which offers FREE SHIPPING for its Amazon  Prime Members.

Will this be the best possible price for 23andMe this holiday season? For the Health + Ancestry DNA test kit I would say YES. I can’t see any of the Big 5 going below the $99 price threshold. They may offer free shipping or perhaps a discount on upgrading from Ancestry + Traits, but $99 seems to be the basement level pricing. “

AncestryDNA 

AncestryDNA has added new products and features over the past few months so direct comparison to 2018 is a bit difficult. The current price of just $59 for Ancestry is the same as last year’s pre-Black Friday price. I expect that while Ancestry could lower the price to just $49 over the Turkey Five (Thanksgiving to Cyber Monday), I bet they will focus on pricing and deals for their new AncestryHealth™ and AncestryDNA + Traits products.

Will Ancestry lower the price for AncestryHealth to $99? Not likely . . . they will likely come in at $129. You could see a discount on adding the Traits feature to AncestryDNA . . . normally $20 with a sale price of $10. Also look for free shipping options, discounts on multiple kits, etc.

Also keep in mind that current November 2019 sales at AncestryDNA are slated to end on Thursday, November 28th. Expect to see new promotions starting either on the 28th or on Black Friday, November 29th.”

Family Tree DNA

The FamilyTreeDNA Thanksgiving Sale is valid through Thursday, November 28th so don't delay - this is a once a year event!

“Like Ancestry DNA, FamilyTreeDNA has launched an impressive set of sales for November 2019, which also end on Thursday, November 28th. With a current sale price of $59 for Family Finder (the same autosomal DNA test as AncestryDNA and others), there is room for Family Finder to drop to $49 as it did last Black Friday.

With other DNA test kits (Y-DNA and mtDNA) plus test kit bundles already reduced up to 40%, I am not sure we’ll see a drop BELOW this threshold. Would a 50% reduction on mtDNA Full Sequence be out of the question? Not at all.

To its detriment, FamilyTreeDNA does NOT have a health-related product in among its DNA test kits, plus its pro-law enforcement stance in terms of privacy has caused some consumers to look to other vendors such as Ancestry and 23andMe. So it may have to do something drastic to attract sales during the Turkey Five. Could a $39 Family Finder price happen this year?”

Living DNA

A simple mouth swab is all that is needed to start exploring the world of your DNA, looking at ancestry, fitness, nutrition and more. And now at Living DNA, you can save up to 30% on a variety of different tests . . . with prices starting as low as $49!

Living DNA has also announced a new configuration of tests with four products: Starter, Ancestry, Wellbeing, and Wellbeing + Ancestry. With prices starting as low as $49 for the Living DNA Starter kit, and savings of up to 30% on other tests, I don’t see much room for further discounts on Black Friday . . . EXCEPT notice that the Living DNA Starter kit does NOT currently have a discount. This could mean a $39 price point for Black Friday. Even without further discounts, over Black Friday weekend expect to see shipping and upgrade incentives.”

MyHeritage DNA

MyHeritage DNA One Week Sale! Get the MyHeritage DNA Ancestry-Only test kit for just $59! This is the same autosomal DNA test kit as AncestryDNA and other major DNA vendors!  BONUS! Purchase 2 or more MyHeritage DNA test kits and standard shipping is FREE! Sale valid through November 10th

“Currently MyHeritage DNA is priced at $59 USD during a special MyHeritage DNA One Week Sale which runs through Sunday, November 10th. There is a free shipping incentive when purchasing two or more MyHeritage DNA test kits. The current sales does not offer a discount for MyHeritage Health + Ancestry or an upgrade from Ancestry Only to Health + Ancestry.

MyHeritage DNA will announce new sales on Monday, November 11th. Don’t expect any drastic reductions prior to Black Friday given that MyHeritage has a history of deep discounts over the past few months. I expect MyHeritage DNA Ancestry Only to drop to $49 USD with a possible drop BELOW $49 on or around Black Friday. What you most likely will see starting next week is a 50% off sale on MyHeritage DNA Health + Ancestry with a reduction from $199 to $99!

Amazon and Amazon PrimeFREE SHIPPING for Amazon Prime Members on AncestryDNA! Click here to access this special deal - you get the same $79 USD sale price PLUS FREE 2-Day SHIPPING!

“Many consumers shop on Amazon since their Amazon Prime Membership offers free shipping. Currently, the sales at 23andMe and Ancestry are priced the same at Amazon.

Expect to see special one-day only flash sales at Amazon on DNA test kits. One example would be after the current 23andMe promotion expires on December 2nd, we may still see a special 50% 23andMe Health + Ancestry sale at Amazon.”

©2019, copyright Thomas MacEntee. All rights reserved.

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